Minerva

Digital Beckley is pleased to announce that we have refined our propriatary Content Management System using our own TruDepth SEM (Search Engine Marketing) process.

Every page the client creates is provided full semantic navigation along with in-depth meta data, above and beyond the normal keywords and description. Every page is automatically GeoCoded and provides additional semantic meta data.

No matter how deep or how obscure the page, our TruDepth SEM process ensures it is easily indexed by the major search engines, geomapping applications and specialized (or semantic) search engines.

Couple this with the fact you will soon be able to update leading social networking sites right from your web site's CMS. A single login to manage all your online assets. This improves your computer's security and saves you precious time.

We've also enhanced many usability factors in the CMS itself. Building photo galleries is now super simple to do. We've added built-in XHTML and CSS validation for those with techies on staff including a full screen previewer. Now that just rocks!

Digital Beckley is the ONLY place in the world to get the TruDepth SEM and we are also the only place to get the TruDepth Advanced CMS.

The recent tragic happenings in Haiti is futher being compounded by fake scams, alerts, and donation bids on Facebook (and other non-validating social sites).  Even Facebook had to take direct counter-measures to reduce the impact of 'fake' pages and scams. What will we learn from this?

Social networking continues to be hounded upon for marketing businesses - BUT - there is no way to glean whether a business is legit or not on most social network sites. It is unfortunate that many people will be taken in by some of these neferious perps that make a bad situation worse. A current MSNBC article denotes some pitfalls for businesses and network security.

Anyone can create a facebook page without any type of authentication (other than a confirmation email).  I could create one to misdirect potential customers from my competitors to my 'fake' page that 'looks' like a competitor's. (but thats bad form) The only REAL self-authenicating place for online interaction is your real offical business web site. These are much harder to usurp (and probably more expensive to do!).

Protecting a business's good name online is much more than just good marketing content online - it also involves how your end viewers use and interact with that company online. Allowing 'anyone' the ability to post to your 'wall' - produces content your users have access that to that you may or may not condone. Oh, so your security allows friends of friends to post not everyone, ah well, thats different then. Not. Think about it - do you know EVERY person within that network? Well lets just make it for 'Friends' only - wow, still alot of people huh? Remember, it only takes 1 single individual to go from a positive enjoyable experience to "holy crap how am I going to fix/correct this?" Do you, as a business, scruntize every friend request?

I continually wonder on the beneficial use of social networking sites - it does work for some, others eh maybe not so much. For small companies and organizations using the leading social sites, all it takes is one neferious post on their 'wall' that links to a virus or trojan and customer trust goes out the window.