Now thats what I call news.
Finally some vindication that social networking outlets really are a waste of time (and money). A recent study by Pear Analytics has shown that 40.55% of all posts on Twitter is actually just pointless babble that really accomplsihes nothing. The whitepaper (found here) has other interesting tidbits concerning the content (and context) of twitter posts.
In my humble opinion - the majority of tweets are complete waste of time and resources. Lets face it - unless a company is generating something newsworthy or setting the bar for anything - is there that MUCH worthy of twitting? Most small to mid size companies specialize in a central product or service, really just how much 'relative' information can be posted FREQUENTLY?
If you use Twitter for commercial purposes (aka non-personal/social) what percentage of posted data would be considered "babble"?
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