Marketing Firms vs. Web Firms

One of perhaps the GREATEST myths in having a web site is that it is for MARKETING purposes only. Well that is what marketing companies want you to believe - thats what they do.

A business web site is for BUSINESS - part of that business is marketing. Once you understand that a well developed business site can support ALL marketing efforts PLUS conduct business online then you will also understand that a site made for 'marketing' purposes is not going to enable you to conduct business in a cost effective manner.

What GOOGLE Says: Design for people NOT for search engines.
Apparently most marketing firms miss this very important piece of information. They will tell you that you MUST design for search engines. (I'm sorry, the last time a search engine bought something from you was?)

A well designed and developed web site by default should have ALL the basic SEO information. Metadata (keywords and description and then some), proper content text, and essential business information in a textual format.

A web site designed by marketing firms may not allow you to actually do business online such as customer service, customer intake, e-commerce, inventory management, or Human Resource functions. THIS is where companies can save money - streamlined and uniform processes.

 

 

Categories: SEO Myths

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13. January 2009 05:45 by Administrator2 | Comments (0) | Permalink

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About the author

I've been involved in Internet technology since the early 90's. I started by running a BBS, then FIDOnet (precursor to todays e-mail). This in turn lead me to start one of the world's first HTML based BBS with Internet technology. Prior to moving back to hometown WV in 2004, I was a developer for numerous companies, including Fortune 500 firms, dot com 'darling' companies, and AOL's public web site (non-member side) inlcuding having completed many sites for the Federal government including the EPA, FCC, NIH, and the USDA. I've worked on massive challenging sites, with a teams of developers, programmers, all for one single site and I've worked in companies where I took manula web site production from several weeks to just hours creating 2-5 new sites a week using automated tools , many with e-commerce capabilities.

Its been an exciting career for the past 15+ yrs or so. Sure, I've stepped on toes, I've hit the perverbial glass ceiling too (in a previous job),  I've seen trends come and go (heck I may have even started a few). I've made some people a lot of money, and I've seen people put their entire life into a web site. I was there at  the beginning - where were you?

I've learned to tell what works for companies and what doesn't. The internet is not one size fits all, as social networking is not for every company. Technology is not the challenge. Almost all the internet technology suitable for everyday business is off-the-shelf, the true challenge is change. Change involves education, implementation, and adaptation.