Whats in a keyword?

Absolutely nothing. Nada, Zip, Zero, Zilch.

Did you know that NONE of the major search engines use meta keywords? Oh my, how can that be? Did your SEO/Integrated digital marketing company tell you search engines used keywords? I am sure they did, along with other misinformation in order to get you to write a check. (Heres a widely accepted article on this - http://www.pandia.com/optimization/SEO-metatags.html )

Keywords are used in meta data to describe what your site is about. Some search engines then see if those words are in your content, usually page by page. If there is a match then and ONLY then will the search engine possibly rank you. Search engines are more concerned about what words are used in your CONTENT than what is in your meta data keywords.

Google ignores the keyword meta data! Did your SEO company tell you this? I wonder else they may have or NOT may have told you.

Did you know that by using a 'format' of keywords for one search engine rankings may actually be lowering your rankings in other search engines? There is no standard format for using keywords, but every SEO firm will tell what THEIR format is. Just take it all with a grain of salt.

Categories: SEO Myths

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6. October 2009 08:02 by Administrator | Comments (0) | Permalink
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About the author

I've been involved in Internet technology since the early 90's. I started by running a BBS, then FIDOnet (precursor to todays e-mail). This in turn lead me to start one of the world's first HTML based BBS with Internet technology. Prior to moving back to hometown WV in 2004, I was a developer for numerous companies, including Fortune 500 firms, dot com 'darling' companies, and AOL's public web site (non-member side) inlcuding having completed many sites for the Federal government including the EPA, FCC, NIH, and the USDA. I've worked on massive challenging sites, with a teams of developers, programmers, all for one single site and I've worked in companies where I took manula web site production from several weeks to just hours creating 2-5 new sites a week using automated tools , many with e-commerce capabilities.

Its been an exciting career for the past 15+ yrs or so. Sure, I've stepped on toes, I've hit the perverbial glass ceiling too (in a previous job),  I've seen trends come and go (heck I may have even started a few). I've made some people a lot of money, and I've seen people put their entire life into a web site. I was there at  the beginning - where were you?

I've learned to tell what works for companies and what doesn't. The internet is not one size fits all, as social networking is not for every company. Technology is not the challenge. Almost all the internet technology suitable for everyday business is off-the-shelf, the true challenge is change. Change involves education, implementation, and adaptation.